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{"id":11442141004,"title":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture","handle":"marketing-green-buildings-guide-for-engineering-construction-and-architecture","description":"\u003cp\u003eEngineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED¨ in green building projects.\u003c\/p\u003e\n\u003ch5\u003eAuthor\u003c\/h5\u003e\n\u003cp\u003eJerry Yudelson\u003c\/p\u003e\n\u003ch5\u003eFormats\u003c\/h5\u003e\n\u003cp\u003eIllustrated hardcover | Size: 6 x 9 Inches | Pages: 252\u003c\/p\u003e\n\u003cp\u003eE-book Format: Adobe Acrobat PDF File\u003c\/p\u003e\n\u003ch5\u003eISBN\u003c\/h5\u003e\n\u003cp\u003eISBN: \u003cspan\u003e0-88173-528-0\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAEE Order Code: 0569\u003c\/p\u003e\n\u003ch5\u003eContents\u003c\/h5\u003e\n\u003cp\u003e1 - Introduction\u003cbr\u003e 2 - Today's Green Building Market\u003cbr\u003e 3 - Industry Growth to Date\u003cbr\u003e 4 - Forecasting Demand for Green Buildings\u003cbr\u003e 5 - The Business Case for Green Buildings\u003cbr\u003e 6 - Experiences of Green Marketing\u003cbr\u003e 7 - Vertical Markets for Green Buildings\u003cbr\u003e 8 - Demand for Green Building Measures\u003cbr\u003e 9 - Understanding Marketing Strategies\u003cbr\u003e 10 - Understanding Segmentation, Targeting, Positioning \u0026amp; Differentiation\u003cbr\u003e 11 - Selling Green Buildings\u003cbr\u003e 12 - Marketing Green Developments\u003cbr\u003e 13 - Looking to the Future: Sustainable Engineering Design\u003cbr\u003e 14 - Marketing Services for LEED-EB Projects\u003cbr\u003e 15 - Marketing Services for LEED CI Projects\u003cbr\u003e 16 - Marketing Services for Future LEED Products\u003cbr\u003e 17 - The Role of the Professional Eningeering Energy Star®\u003cbr\u003e 18 - Forecasts of Demand for LEED Projects\u003cbr\u003e 19 - The People Problem in Marketing Professional Services\u003cbr\u003e Appendix, Index\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/files\/0569TOC-Marketing-Green-Buildings.pdf?8095676258846666019\" target=\"_blank\" title=\"Table of Contents\" rel=\"noopener noreferrer\"\u003eClick Here to Download\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ethe Table of Contents for this Book in Adobe PDF Format\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2017-07-26T11:19:09-04:00","created_at":"2017-07-26T11:19:09-04:00","vendor":"AEE Programs Books","type":"Book On Sale","tags":["Book","CSDP","Facilities \u0026 Buildings","On Sale","ONLY $24","Renewable \u0026 Sustainable"],"price":2400,"price_min":2400,"price_max":3600,"available":true,"price_varies":true,"compare_at_price":12500,"compare_at_price_min":12500,"compare_at_price_max":18750,"compare_at_price_varies":true,"variants":[{"id":43280338636,"title":"Printed","option1":"Printed","option2":null,"option3":null,"sku":"569","requires_shipping":true,"taxable":true,"featured_image":{"id":315883618316,"product_id":11442141004,"position":1,"created_at":"2017-11-14T13:00:58-05:00","updated_at":"2018-06-14T15:27:43-04:00","alt":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture - AEE Programs","width":1200,"height":1914,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/0569-Marketing-Green-Buildings.jpg?v=1529004463","variant_ids":[43280338636]},"available":true,"name":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture - Printed","public_title":"Printed","options":["Printed"],"price":2400,"weight":907,"compare_at_price":12500,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"0-88173-528-0"},{"id":43280338764,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"569D","requires_shipping":false,"taxable":true,"featured_image":{"id":27081022156,"product_id":11442141004,"position":2,"created_at":"2017-07-26T15:19:38-04:00","updated_at":"2018-06-14T15:27:43-04:00","alt":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture - AEE Programs","width":300,"height":300,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/Adobe_PDF_9f74c24f-4978-4695-9871-12441ef602df.png?v=1529004463","variant_ids":[43280338764]},"available":true,"name":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture - PDF","public_title":"PDF","options":["PDF"],"price":2400,"weight":0,"compare_at_price":12500,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"0-88173-528-0"},{"id":43280338828,"title":"Printed and PDF","option1":"Printed and PDF","option2":null,"option3":null,"sku":"569+d","requires_shipping":true,"taxable":true,"featured_image":{"id":27081022220,"product_id":11442141004,"position":3,"created_at":"2017-07-26T15:19:38-04:00","updated_at":"2018-06-14T15:27:43-04:00","alt":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture - AEE Programs","width":600,"height":445,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/Bundle_ac70151f-4b1d-4423-8cb0-a1ea0507713f.png?v=1529004463","variant_ids":[43280338828]},"available":true,"name":"Marketing Green Buildings: Guide For Engineering, Construction \u0026 Architecture - Printed and PDF","public_title":"Printed and PDF","options":["Printed and PDF"],"price":3600,"weight":907,"compare_at_price":18750,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"0-88173-528-0"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/0569-Marketing-Green-Buildings.jpg?v=1529004463","\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/Adobe_PDF_9f74c24f-4978-4695-9871-12441ef602df.png?v=1529004463","\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/Bundle_ac70151f-4b1d-4423-8cb0-a1ea0507713f.png?v=1529004463"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/products\/0569-Marketing-Green-Buildings.jpg?v=1529004463","options":["Select Format \u0026 Price"],"content":"\u003cp\u003eEngineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED¨ in green building projects.\u003c\/p\u003e\n\u003ch5\u003eAuthor\u003c\/h5\u003e\n\u003cp\u003eJerry Yudelson\u003c\/p\u003e\n\u003ch5\u003eFormats\u003c\/h5\u003e\n\u003cp\u003eIllustrated hardcover | Size: 6 x 9 Inches | Pages: 252\u003c\/p\u003e\n\u003cp\u003eE-book Format: Adobe Acrobat PDF File\u003c\/p\u003e\n\u003ch5\u003eISBN\u003c\/h5\u003e\n\u003cp\u003eISBN: \u003cspan\u003e0-88173-528-0\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAEE Order Code: 0569\u003c\/p\u003e\n\u003ch5\u003eContents\u003c\/h5\u003e\n\u003cp\u003e1 - Introduction\u003cbr\u003e 2 - Today's Green Building Market\u003cbr\u003e 3 - Industry Growth to Date\u003cbr\u003e 4 - Forecasting Demand for Green Buildings\u003cbr\u003e 5 - The Business Case for Green Buildings\u003cbr\u003e 6 - Experiences of Green Marketing\u003cbr\u003e 7 - Vertical Markets for Green Buildings\u003cbr\u003e 8 - Demand for Green Building Measures\u003cbr\u003e 9 - Understanding Marketing Strategies\u003cbr\u003e 10 - Understanding Segmentation, Targeting, Positioning \u0026amp; Differentiation\u003cbr\u003e 11 - Selling Green Buildings\u003cbr\u003e 12 - Marketing Green Developments\u003cbr\u003e 13 - Looking to the Future: Sustainable Engineering Design\u003cbr\u003e 14 - Marketing Services for LEED-EB Projects\u003cbr\u003e 15 - Marketing Services for LEED CI Projects\u003cbr\u003e 16 - Marketing Services for Future LEED Products\u003cbr\u003e 17 - The Role of the Professional Eningeering Energy Star®\u003cbr\u003e 18 - Forecasts of Demand for LEED Projects\u003cbr\u003e 19 - The People Problem in Marketing Professional Services\u003cbr\u003e Appendix, Index\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1959\/9365\/files\/0569TOC-Marketing-Green-Buildings.pdf?8095676258846666019\" target=\"_blank\" title=\"Table of Contents\" rel=\"noopener noreferrer\"\u003eClick Here to Download\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ethe Table of Contents for this Book in Adobe PDF Format\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}

Marketing Green Buildings: Guide For Engineering, Construction & Architecture

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED¨ in green building projects.

Jerry Yudelson

Illustrated hardcover | Size: 6 x 9 Inches | Pages: 252

E-book Format: Adobe Acrobat PDF File

ISBN: 0-88173-528-0

AEE Order Code: 0569

1 - Introduction
2 - Today's Green Building Market
3 - Industry Growth to Date
4 - Forecasting Demand for Green Buildings
5 - The Business Case for Green Buildings
6 - Experiences of Green Marketing
7 - Vertical Markets for Green Buildings
8 - Demand for Green Building Measures
9 - Understanding Marketing Strategies
10 - Understanding Segmentation, Targeting, Positioning & Differentiation
11 - Selling Green Buildings
12 - Marketing Green Developments
13 - Looking to the Future: Sustainable Engineering Design
14 - Marketing Services for LEED-EB Projects
15 - Marketing Services for LEED CI Projects
16 - Marketing Services for Future LEED Products
17 - The Role of the Professional Eningeering Energy Star®
18 - Forecasts of Demand for LEED Projects
19 - The People Problem in Marketing Professional Services
Appendix, Index

Click Here to Download the Table of Contents for this Book in Adobe PDF Format

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