The two-hour Market Segmentation for Energy Products & Services Online Seminar will cover the following specific topics:

• The Definition and Purpose of Market Segmentation
  
  
• Reviewing the Standard Approach to Energy-Related Market Segmentation
  
  
• Knowing the Customer: Market Intelligence Resources
  
  
• Diagnosing the Customer's Energy Decision-Making Environment
  
  
• Measurement Tools for Analysis and Comparison
  
  

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